Leadership

Leadership

Great leaders don't set out to be a leader...they set out to make a difference. It's never about the role-always about the goal.

MANOJ JHA
Co-Founder & Managing Director

A legendary market researcher who has spent more than two decades in the industry across various sectors and segments. He always believes in pushing through the windy roads to achieve his goal. Manoj has envisioned establishing an agency that pronounces value through their work. He has consistently supported his clients with effective strategies and next-generation insights.

Manoj aims to make research findings a catalyst for the best informed and most insight-driven business decisions for the organisations. Always available for a meaningful discussion, his knowledge of the industry gives you the confidence to stride ahead with better understanding of the market, customers and culture.

Manoj's Mantra - "The role of leaders is not to get other people to follow them but to empower other to lead."

Prakul Gupta
Senior Managing Partner-Strategy & Insights

An entrepreneur and a passionate marketer with a career spanning more than 18 years, he specialises in both qualitative and quantitative methodologies. His execution strategies and sound planning has always added laurels to his cap. Prakul Gupta is a very enthusiastic business leader who values creativity, imagination and innovative ideas to bring products and brands to life.

Prakul Gupta a brings with him a vast experience of working with global clients. He has also extended his experience to national and international brands. With his witty and yet focused attitude, he always strikes for a good conversation over a cup of coffee to discuss interesting findings of a business.

Prakul Gupta's Mantra - Push for change - always focus on the bigger picture.